Privacy
Policy.

1. Introduction

Analytica Validation Limited ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, store and protect personal data when you visit this website or contact us.

We operate in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

Data Controller: Analytica Validation Limited
Registered Office: 124 City Road, London, EC1V 2NX, United Kingdom
Company No. 09493749
Email: contact@analyticavalidation.com

3. Personal Data We Collect

We may collect and process:

• Name, email address and organisation name
• Information you voluntarily provide when you contact us
• Information submitted through our Calendly booking link (name, email, meeting time, notes)
• Limited technical data via standard hosting logs (IP address, browser type, pages visited)

We do not intentionally collect special category data. Please do not include sensitive personal data in your messages.

4. How We Collect Data

We collect data when you:

• Contact us by email or via the contact page
• Use our Calendly booking link to schedule a call
• Browse the website (limited technical data only)

5. Purposes and Lawful Bases

• Responding to enquiries: legitimate interests
• Discussing or managing an engagement: steps prior to or performance of a contract
• Scheduling meetings: legitimate interests
• Meeting legal or accounting obligations: legal obligation
• Website security and performance: legitimate interests

Where we rely on legitimate interests, we balance those interests against your rights and expectations.

6. How We Use Your Data

We use personal data only to respond to enquiries, schedule and manage meetings, provide consultancy services where engaged, and maintain website security. We do not sell, rent, or trade personal data.

7. Data Storage and Security

We implement appropriate measures including secure hosting, access controls, multi-factor authentication on business email and hosting accounts, restricted access to enquiries, and minimisation of stored personal data.

8. Data Sharing

We do not share personal data with third parties except where required by law, necessary for our hosting and email services, necessary for meeting scheduling via Calendly, or where you have explicitly requested it.

Where we use service providers, they are required to protect personal data and comply with applicable data protection laws.

9. Calendly

We use Calendly to allow clients to book meetings. When you use our booking link, Calendly will collect and process your name, email, selected time and any notes provided. Your use of Calendly is optional; you can contact us directly by email instead.

Calendly may process data outside the UK with appropriate safeguards. Details: calendly.com/privacy

10. Data Retention

We retain enquiry and meeting correspondence for up to 12 months after last contact, unless a longer period is required to manage an engagement, resolve a dispute, or meet legal obligations.

11. Your Rights

Under UK GDPR you have the right to:

• Access your personal data
• Request correction of inaccurate or incomplete data
• Request deletion (in certain circumstances)
• Restrict or object to processing (in certain circumstances)
• Withdraw consent at any time where consent is the lawful basis
• Lodge a complaint with the ICO: ico.org.uk

12. Cookies

Please refer to our Cookie Policy for information on cookies used on this website.

13. Contact

For data protection enquiries: contact@analyticavalidation.com